
FULL DISCLOSURE: A representative from Visible Market Inc. requested that I consider a review for the iOS app, StockTouch. I accepted, and they covered the cost of the app.
StockTouch brings a unique and engaging way to visualize and analyze stock data. Its interface is smooth and professional, and the way you interact with it is natural and intuitive. Even the subtle sounds add to the experience without being distracting. And it’s just darn pretty!
The app couldn’t be easier to use. Tap into a sector or stock and pinch out of it.
There are 3 levels: Market, Sector, and Stock. Market shows (count ‘em) 900 stocks segmented into 9 sectors. Tap one of them, and you’re transported to that sector and presented with the top 100 stocks. Tap an individual stock, and you’re transported to that stock’s report that includes company description, stock performance data, and links to related financial news.

On the right edge of the screen are several settings that allow you to customize your data visualization. You can change the timeframe, display by price change or volume, arrange by market cap or activity, along with several other settings. Tweaking these settings offers a great range of permutations, and it demonstrates the real power of StockTouch. The app also offers a unique spiral arrangement with the largest stocks in the center and spiraling out to the smallest ones.
The tiles are color-coded to give you a visual impression of stock performance. Bright green tiles show the winners. Black shows flat performers. Red tiles show the losers (or investment opportunities, perhaps?). You can specify favorite stocks and those tiles will stand out prominently so you can find them quickly in Market and Sector views.
StockTouch is a universal app, meaning it will run on all iDevices. It works well on the iPhone and iPod touch displays, but it really shines on the iPad.
On the iPad, StockTouch uses the screen real estate without overloading the eye. At the Market level, the stocks are small but readable. Drill down to the Stock level and the information is visually balanced and easy to understand.
On the iPhone, the app compacts and presents the data neatly. The only real sacrifice is that I couldn’t read any of the 900 stocks on the Market level screen even with the retina display of the iPhone 4S. Here, the Sector labels (complete with aggregate price change) save the iPhone. Down in the Stock level, you can swipe left and right to view the detailed charts and news.

Using StockTouch does not require creating an account, so you’re off and running right after you install the app. The only drawback is that your favorites won’t carry over to other iDevices.
Of course nothing is perfect, but the only thing I can complain about is that StockTouch doesn’t include commodities markets. I’d love to analyze energy (crude and refined gasoline) and agriculture (corn) in this interface.
Overall, StockTouch is a fun even if you’re not a Wall Street Whiz. The goal of the Visible Market team appears to have been to organize and present a very large amount of complex data in a way that makes it all quickly understandable. And they succeeded. StockTouch is the epitome of data visualization.
This post was originally created for BizGeek, a sister blog to iTips.










